Indawo yokubhaka yaseSan Jose yazithiya ngokutsha iimpahla zayo ezibhakiweyo ngokuthi “ikeyiki yemochi” emva kokuba i-Third Culture Bakery icele i-CA Bakehouse ukuba iyeke ukusebenzisa igama elithi “mochi muffin.”
I-CA Bakehouse, indawo yokubhaka encinci, eqhutywa lusapho eSan Jose, ibithengisa iimuffins zemochi malunga neminyaka emibini xa ileta yokuyeka nokuyeka yafika.
Ileta evela kwi-Third Culture Bakery yaseBerkeley icela i-CA Bakehouse ukuba iyeke ngokukhawuleza ukusebenzisa igama elithi "mochi muffin" okanye ibhekane nesenzo somthetho.Inkcubeko yesithathu ibhalise igama njengophawu lokuthengisa kwi-2018.
U-Kevin Lam, umnini we-CA Bakehouse, uyothuka ukuba akasongelwa ngokusemthethweni kuphela kodwa ukuba igama elinjalo - inkcazo ye-chewy sticky sticky rice snacks ebhaka kwi-tin ye-muffin - inokuthengiswa.
“Kufana nokuphawula isonka esingaxutywanga okanye iimuffins zebhanana,” utshilo uLam.” Siyaqala nje, silishishini elincinane losapho xa lithelekiswa nabo.Ke ngelishwa, satshintsha igama lethu. ”
Ukusukela oko iNkcubeko yesiThathu ifumene uphawu lwentengiso yomanyano lwemveliso yayo edumileyo, iindawo zokubhaka bezisebenza ngokuzolileyo ukunqanda iindawo zokutyela, ababhaki kunye neebhlogi zokutya kwilizwe liphela ekusebenziseni igama elithi mochi muffins. kwiminyaka embalwa edlulileyo, uthe co-umnini Sam White.A igagasi amashishini kwakhona wafumana iileta zeNkcubeko yesiThathu ngo-Epreli, kuquka ishishini lokubhaka ikhaya elincinane e Worcester, Massachusetts.
Phantse wonke umntu oqhagamshelwe ngokukhawuleza wathobela kwaye waphinda wavelisa iimveliso zabo - i-CA Bakehouse ngoku ithengisa "amaqebengwana e-mochi," umzekelo - esoyika ukungqubana nenkampani enkulu, enezixhobo ezifanelekileyo ezithengisa iimuffins zemochi kwilizwe lonke.Inkampani yaqalisa imfazwe yohlobo.
Iphakamisa imibuzo malunga nokuba ngubani onokuba ngumnikazi wesitya sokupheka, incoko yexesha elide kunye neshushu kwindawo yokutyela kunye nelizwe leresiphi.
I-CA Bakehouse eSan Jose yathiya ngokutsha i-Mochi Muffins emva kokufumana ileta yokuyeka kunye nokuyeka kwi-Third Culture Bakery.
U-Wenter Shyu, umnini-ndawonye weNkcubeko yesiThathu, uthe waqaphela kwangaphambili ukuba i-bakery kufuneka ikhusele imveliso yayo yokuqala kunye neyona nto idumileyo.Inkcubeko yesithathu ngoku iqeshe amagqwetha ukuba ajonge iimpawu zorhwebo.
“Asizami ukubanga ubunini begama elithi mochi, mochiko okanye muffin,” utshilo.” Imalunga nemveliso enye eyaqala indawo yethu yokubhaka yasenza saduma.Yiloo ndlela esiwahlawula ngayo amatyala ethu kwaye sibhatale abasebenzi bethu.Ukuba omnye umntu wenza imochi muffin ekhangeleka ngathi yeyethu kwaye (uyayithengisa) , yile nto siyifunayo.”
Uninzi lwababhaki kunye neeblogi zokutya eziqhagamshelwe kweli bali zinqabile ukuthetha esidlangalaleni, zisoyika ukuba ukwenza oko kunokukhokelela kwisenzo somthetho yinkcubeko yesithathu.Umnini-shishini we-Bay Area othengisa i-mochi muffins uthe ubenexhala elindele ileta iminyaka. Xa indawo yokubhaka yaseSan Diego yazama ukuzilwela ngo-2019, iNkcubeko yesiThathu yamangalela umniniyo ngokophula uphawu lokuthengisa.
Njengoko iindaba zeleta yamva nje yokuyeka kunye nokuyeka zisasazeka phakathi kwababhaki njengothungelwano lwezincokozo zedizethi, umsindo wavela kwiqela le-Facebook lamalungu angama-145,000 elibizwa ngokuba yi-Subtle Asian Baking. Uninzi lwamalungu ayo ngababhaki kunye neeblogi ezineendlela zabo zokupheka ze-mochi muffins. , kwaye banenkxalabo malunga ne-precedent yempahla ebhakiweyo ye-TM esekelwe kwisithako esihlala kuyo yonke indawo, umgubo werayisi onama-glutinous, obuyela emva kokuqala Iinkcubeko ezintathu zazikho ngaphambili.
“Siluluntu lwabantu base-Asiya abathanda ukubhaka.Siyayithanda imochi egcadiweyo,” utshilo uKat Lieu, umseki we-Subtle Asian Baking.” Kuthekani ukuba ngenye imini siyoyika ukwenza isonka sebhanana okanye i-miso cookies?Ngaba kufuneka sijonge ngasemva kwaye soyike ukuma, siyeke, okanye singaqhubeka nokuyila kwaye sikhululekile? ”
Iimuffins zeMochi azinakwahlulwa kwibali lenkcubeko yesithathu.Umnini-ndawonye uSam Butarbutar waqala ukuthengisa iimuffins zakhe zesi-Indonesian kwiivenkile zekofu zeBay Area ngo-2014.Ziye zaziwa kakhulu kangangokuba yena nomyeni wakhe uShyu bavula indawo yokubhaka eBerkeley ngo-2017. .Baye banda baya eColorado (indawo ezimbini zivaliwe ngoku) kunye neWalnut Creek, kunye nezicwangciso zokuvula iibhakary ezimbini eSan Francisco.Iiblogi zokutya ezininzi zineendlela zokupheka ze-mochi muffin eziphefumlelwe yinkcubeko yesithathu.
IiMuffins ngeendlela ezininzi zibe luphawu lwebrendi yenkcubeko yesithathu: inkampani ebandakanyayo eqhutywa sisibini sase-Indonesian kunye neTaiwanese esenza iilekese eziphefumlelweyo zenkcubeko yesithathu. wenza izimuncumuncu, awaqhawula amaqhina naye emva kokuba ephumile kusapho lwakhe.
KwiNkcubeko yesiThathu, iimuffins zemochi "zingaphezulu kwepastry," ileta yazo eqhelekileyo yokuyeka nokuyeka ifundeka.
Kodwa iye yaba yimveliso enqwenelekayo.Ngokutsho kwe-Shyu, iNkcubeko yesiThathu ithengise iimuffins zemochi kwiinkampani ezaziza kuthi kamva zenze ezazo iinguqulelo zezinto ezibhakiweyo.
“Ekuqaleni, besiziva sikhululekile, sikhuselekile kwaye sikhuselekile ngelogo,” utshilo uShyu.” Kwilizwe lokutya, ukuba ubona umbono opholileyo, uwuqhuba kwi-intanethi.Kodwa ... akukho tyala. "
Kwivenkile encinci yangaphambili eSan Jose, CA Bakehouse ithengisa amakhulukhulu eekeyiki zemochi ngosuku kwincasa efana negwava kunye nebhanana nuts. ekhaya ukususela uLam wayekwishumi elivisayo.Izithuba zeendaba zoluntu ziyichaza njenge-spin yabo kwi-Vietnamese ye-rice yomgubo werayisi bánh bò.Unina, osebenze kwishishini lokubhaka kwi-Bay Area iminyaka engaphezu kwe-20, wayedidekile ngumbono. ukuba inkampani inokuthengisa into eqhelekileyo, utshilo.
Usapho lakwaLim luyawuqonda umnqweno wokukhusela umsebenzi othiwa luqobo.Babanga ukuba lishishini lokuqala laseMelika ukuthengisa iiwaffles zaseMzantsi Asia ezinencasa yepandan eLe Monde, indawo yokubhaka yosapho yangaphambili eSan Jose, eyavulwa ngo-1990.CA Bakehouse izikhundla ngokwazo. "umdali wewaffle eluhlaza."
“Sineminyaka engama-20 siyisebenzisa, kodwa asizange sicinge ukuyiphawula kuba ligama eliqhelekileyo,” utshilo uLam.
Ukuza kuthi ga ngoku, ishishini elinye kuphela elibonakala lizama ukuchasa uphawu lokuthengisa. UStella + Mochi wafaka isikhalazo ngasekupheleni kuka-2019 ukuba asuse uphawu lwentengiso yeMochi yeSiko lesithathu emva kokuba indawo yokubhaka yaseBay icele uStella + Mochi waseSan Diego ukuba ayeke ukusebenzisa igama, iirekhodi zibonisa. .Bathetha ukuba eli gama libanzi kakhulu ukuba lingaphawulwa.
Ngokweerekhodi zenkundla, iNkcubeko yesiThathu yaphendula ngetyala lokwaphulwa kophawu lokuthengisa etyhola ukuba ukusetyenziswa kwe-bakery yaseSan Diego ye-mochi muffins kubangele ukudideka kwabathengi kwaye kubangele umonakalo "ongenakulungiseka" kwi-reputation yeNkcubeko yesiThathu.Ityala lalungiswa kwiinyanga.
Amagqwetha kaStella + Mochi athi imiqathango yolungiso yayiyimfihlo kwaye akavumanga ukuthetha.
“Ndicinga ukuba abantu bayoyika,” watsho uJenny Hartin, umalathisi wezonxibelelwano kwindawo yokukhangela iiresiphi ethi Yitya Iincwadi Zakho.” Awufuni kubangela ingxaki.”
Iingcali zomthetho eziqhagamshelwe yi-Chronicle zabuza ukuba i-trademark ye-Third Culture's muffin ye-mochi iya kusinda kumceli mngeni wenkundla. Igqwetha le-intellectual property yaseSan Francisco uRobin Gross uthe uphawu lokuthengisa ludweliswe kwirejista eyongezelelweyo yePatent kunye ne-Trademark ye-Ofisi ye-Ofisi ye-Patent kunerejista engundoqo, intsingiselo yayo. ayikufanelanga ukukhuselwa kuphela.IRejista eyiNgqondi igcinelwe iimpawu ezithathwa njengezahlukileyo kwaye ke zifumana ukhuseleko olusemthethweni oluthe chatha.
"Ngokoluvo lwam, ibango leThird Culture Bakery aliyi kuphumelela kuba uphawu lwayo lwentengiso luchaza kuphela kwaye alunakunikwa amalungelo akhethekileyo," utshilo uGross. kwaye inyhasha ilungelo lokuthetha ngokukhululekileyo.”
Ukuba iimpawu zorhwebo zibonisa "ukwahluka okufunyenweyo, okuthetha ukuba ukusetyenziswa kwabo kuzalisekise inkolelo kwingqondo yomthengi ukuba isebenzisa kuphela igama elithi 'mochi muffin'," utshilo uGross, "kuya kuba nzima ukuthengisa., kuba nezinye iindawo zokubhaka nazo ziyalisebenzisa eli gama.”
INkcubeko yesiThathu ifake isicelo seempawu zorhwebo kwezinye iimveliso ezininzi kodwa ayikwazanga ukuzifumana, kubandakanywa "i-mochi brownie", "ibhotolo mochi donut" kunye ne "moffin" kwivenkile yokubhaka yeSixeko saseNew York uDominique Ansel, okanye iMochissant eRolling Out Cafe, i-hybrid mochi croissant pastry ethengiswa kwiindawo zokubhaka eSan Francisco.Idabi lophawu lokuthengisa liyavuthwa phakathi kwenkampani yaseCalifornia cocktail kunye nenkampani yeelekese yaseDelaware phezu kwamalungelo “etshokholethi eshushu. ibhombu.
Ehlabathini apho iiresiphi ezithandwayo zihamba ngentsholongwane kumajelo asekuhlaleni, u-Shyu ubona iimpawu zorhwebo njengengqiqo yeshishini.
Okwangoku, ababhaki kunye neeblogi zokutya baye balumkisana ukuba bangakhuthazi naluphi na uhlobo lwe-dessert ye-mochi. (I-Mochi donuts ithandwa kakhulu ngoku ukuba imidiya yoluntu ikhukuliswe ngamabhakaki amaninzi amatsha kunye neendlela zokupheka.) Kwiphepha le-Facebook elifihlakeleyo le-Asian Baking, izithuba. ukucebisa amanye amagama ukuze kuphetshwe amanyathelo asemthethweni—i-mochimuffs, iimoffins, iimochin—— kubangele amagqabaza amaninzi.
Amanye amalungu oBhaka aseAsia achubeke akhathazwa ziimpembelelo zenkcubeko zevenkile yokubhaka, ebonakala inesithako, umgubo werayisi otyebileyo osetyenziselwa ukwenza imochi, enengcambu ezinzulu kwiinkcubeko ezininzi zaseAsia. Uphononongo olubi lwenkwenkwezi enye kwiphepha leYelp lokubhaka.
"Ukuba umntu ebenokurhweba into ethile enenkcubeko okanye enentsingiselo," efana neFilipino dessert halo halo, "ngoko andinakukwazi ukwenza okanye ukupapasha iresiphi, kwaye ndingakhathazeka kakhulu kuba ibisendlini yam. iminyaka, "utsho uBianca Fernandez, oqhuba iblogi yokutya ebizwa ngokuba yiBianca eBoston. Kutshanje uye wayicima nayiphi na into ekhankanywe kwi-mochi muffins.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
U-Elena Kadvany uya kujoyina iSan Francisco Chronicle ngo-2021 njengentatheli yokutya.Ngaphambili, wayengumbhali wabasebenzi bePalo Alto Weekly kunye neempapasho zoodade ezigubungela iindawo zokutyela kunye nemfundo, kwaye waseka ikholomu yokutyela yePeninsula Foodie kunye nencwadana yeendaba.
Ixesha lokuposa: Jul-30-2022