Ivenkile yokubhaka yaseSan Jose yathiya ngokutsha izinto zayo ezibhakiweyo ngokuthi “ikhekhe le-mochi” emva kokuba iThird Culture Bakery icele iCA Bakehouse ukuba iyeke ukusebenzisa igama elithi “mochi muffin.”
I-CA Bakehouse, ivenkile encinci yokubhaka eqhutywa lusapho eSan Jose, yayithengisa ii-mochi muffins kangangeminyaka emibini xa kwafika ileta yokuyeka nokuyeka.
Ileta evela kwiBerkeley's Third Culture Bakery icela iCA Bakehouse ukuba iyeke ngoko nangoko ukusebenzisa igama elithi “mochi muffin” okanye ijongane nenyathelo lomthetho. IThird Culture yabhalisa eli gama njengophawu lwentengiso ngo-2018.
UKevin Lam, umnini we-CA Bakehouse, wothukile kukuba akasongelwanga nje kuphela ngumthetho kodwa negama eliqhelekileyo kangaka - inkcazo yezidlo zerayisi ezinamathelayo ezibhakiweyo kwisitya seemuffin - linokuthengiswa njengophawu lwentengiso.
“Kufana nokuthengisa isonka esiqhelekileyo okanye ii-muffin zebhanana,” utshilo uLam. “Sisaqala nje, silishishini losapho elincinci xa lithelekiswa nabo. Ngelishwa ke, sitshintshe igama lethu.”
Ukususela oko iThird Culture ifumene uphawu lwentengiso lukarhulumente ngenxa yemveliso yayo edumileyo, iivenkile zokubhaka bezisebenza ngokuzolileyo ukuthintela iindawo zokutyela, ababhaki kunye nababhali beeblogi zokutya kulo lonke ilizwe ekusebenziseni igama elithi mochi muffins. Ivenkile yeramen yaseAuckland ifumene ileta yokuyeka nokuyeka evela kwiThird Culture kwiminyaka embalwa eyadlulayo, utshilo umnini-shishini uSam White. Iqela lamashishini lifumene neeleta ezivela kwiThird Culture ngo-Epreli, kuquka neshishini elincinci lokubhaka ekhaya eWorcester, eMassachusetts.
Phantse wonke umntu oqhagamshelweyo wavuma ngokukhawuleza waza watshintsha uphawu lweemveliso zakhe — i-CA Bakehouse ngoku ithengisa “iikeyiki ze-mochi,” umzekelo — isaba ukungqubana nenkampani enkulu, enezixhobo ezaneleyo ethengisa ii-muffin ze-mochi kuzwelonke. Le nkampani yaqalisa imfazwe yophawu.
Iphakamisa imibuzo malunga nokuba ngubani onokuba nesitya sokupheka, incoko ende neshushu kwihlabathi leendawo zokutyela kunye neeresiphi.
Indlu yokubhaka yase-CA eSan Jose yathiywa igama elitsha elithi Mochi Muffins emva kokufumana ileta yokuyeka nokuyeka ukutya evela kwiThird Culture Bakery.
UWenter Shyu, umnini-shishini weThird Culture, uthe waqonda kwasekuqaleni ukuba ivenkile yokubhaka kufuneka ikhusele imveliso yayo yokuqala nethandwa kakhulu. IThird Culture ngoku iqesha amagqwetha ukuba ajonge iimpawu zorhwebo.
“Asizami ukuzibanga ukuba ngabanini begama elithi mochi, mochiko okanye muffin,” utshilo. “Lithetha ngemveliso enye eyaqala ivenkile yethu yokubhaka yaza yasenza saduma. Yindlela esihlawula ngayo amatyala ethu kwaye sihlawula ngayo abasebenzi bethu. Ukuba omnye umntu wenza i-mochi muffin efana neyethu kwaye (eyithengisa), yiloo nto siyifunayo.”
Uninzi lwababhaki kunye neeblogi zokutya eziqhagamshelwe kweli bali abazange bavume ukuthetha esidlangalaleni, besoyika ukuba ukwenza njalo kunokukhokelela kwisenzo somthetho ngenkcubeko yesithathu. Umnini-shishini waseBay Area othengisa iimuffins ze-mochi uthe ebelindele ileta ngexhala kangangeminyaka. Xa ivenkile yokubhaka yaseSan Diego yazama ukuziphindezela ngo-2019, iThird Culture yammangalela umniniyo ngokwaphula uphawu lwentengiso.
Njengoko iindaba zeleta yamva nje yokuyeka nokungavumi ukucula zisasazeka phakathi kwababhaki njengenethiwekhi yeesepha zedizethi, umsindo wavela kwiqela le-Facebook elinamalungu ali-145,000 elibizwa ngokuba yiSubtle Asian Baking. Uninzi lwamalungu alo ngababhaki kunye neeblogi ezineendlela zabo zokupheka iimuffin ze-mochi, kwaye bakhathazekile malunga nomzekelo we-TM yezinto ezibhakiweyo ezisekelwe kwisithako esixhaphakileyo, umgubo werayisi onamafutha amaninzi, oqala emva kwenkcubeko yokuqala ezintathu ezazikho ngaphambili.
“Siluluntu lwabantu baseAsia abathanda ukubhaka. Siyayithanda i-mochi eyosiweyo,” utshilo uKat Lieu, umsunguli we-Subtle Asian Baking. “Kuthekani ukuba ngenye imini siyoyika ukwenza isonka sebhanana okanye iikuki ze-miso? Ngaba kufuneka sisoloko sijonge ngasemva size soyike ukuyeka, okanye singaqhubeka nokuba nobuchule kwaye sikhululekile?”
Iimuffins zeMochi azinakwahlulwa kwibali lenkcubeko yesithathu. Umnini-ndlu uSam Butarbutar waqala ukuthengisa iimuffins zakhe zesimbo sase-Indonesia kwiivenkile zekofu zaseBay Area ngo-2014. Ziye zathandwa kakhulu kangangokuba yena nomyeni wakhe uShyu bavula ibhekhari eBerkeley ngo-2017. Banda baya eColorado (iindawo ezimbini ngoku zivaliwe) naseWalnut Creek, beceba ukuvula iivenkile ezimbini zokubhaka eSan Francisco. Iiblogi ezininzi zokutya zineresiphi ze-mochi muffin eziphefumlelwe ziinkcubeko ezintathu.
Iimuffins ngeendlela ezininzi ziye zaba luphawu lophawu lwenkcubeko yesithathu: inkampani ebandakanya wonke umntu eqhutywa sisibini sase-Indonesia naseTaiwan esenza iilekese eziphefumlelwe bubume bazo benkcubeko yesithathu. Ikwayeyomntu ngamnye: Le nkampani yasungulwa nguButarbutar kunye nonina, owenza iidizethi, awaqhawula ubudlelwane nabo emva kokuba eze kusapho lwakhe.
Kwinkcubeko yesiThathu, ii-muffins ze-mochi “zingaphezulu nje kwe-pastry,” incwadi yabo eqhelekileyo yokuyeka nokuyekisa ukufunda ifundeka ngolu hlobo. “Iindawo zethu zokuthengisa ziindawo apho kukho ukudibana okuninzi kwenkcubeko kunye nobuwena kwaye kuchuma khona.”
Kodwa ikwaye yimveliso enomtsalane. Ngokutsho kukaShyu, iThird Culture ithengise ii-mochi muffins ezithengiswa ngobuninzi kwiinkampani ezaziza kuthi kamva zenze iinguqulelo zazo zezinto ezibhakiweyo.
“Ekuqaleni, sasiziva sikhululekile, sikhuselekile kwaye sikhuselekile xa sinophawu,” utshilo uShyu. “Kwihlabathi lokutya, ukuba ubona ingcamango entle, uyiqhuba kwi-intanethi. Kodwa … akukho mboleko.”
Kwivenkile encinci eSan Jose, eCA Bakehouse ithengisa amakhulu eekeyiki zemochi ngosuku ezinencasa efana neguava kunye neebhanana nuts. Umniniyo kwafuneka atshintshe igama ledessert kwiimpawu, iincwadana kunye newebhusayithi yevenkile yokubhaka - nangona iresiphi ibisekhaya ukusukela oko uLam wayesemncinci. Izithuba zeendaba zoluntu ziyichaza njengokujikeleza kwabo kwikhekhe lomgubo werayisi waseVietnam i-bánh bò. Umama wakhe, osebenze kwishishini lokubhaka eBay Area iminyaka engaphezu kwama-20, wayedidekile yingcinga yokuba inkampani ingayithengisa into eqhelekileyo kangaka, utshilo.
Usapho lakwaLim luyaqonda umnqweno wokukhusela imisebenzi ekuthiwa yayiyeyoqobo. Bathi lishishini lokuqala laseMelika ukuthengisa iiwaffles zaseMzantsi Asia ezinencasa yepandan eLe Monde, ibhekhari yangaphambili yosapho eSan Jose, eyavulwa ngo-1990. I-CA Bakehouse izibeka "njengomdali wewaffle eluhlaza yokuqala."
“Besisoloko siyisebenzisa kangangeminyaka engama-20, kodwa asizange sicinge ukuyithengisa kuba ligama eliqhelekileyo,” utshilo uLam.
Okwangoku, linye kuphela ishishini elibonakala ngathi lizamile ukuchasa olu phawu lwentengiso. I-Stella + Mochi ifake isicelo ngasekupheleni kuka-2019 sokususa uphawu lwentengiso lwe-mochi muffin lwe-Third Culture emva kokuba i-bakery yaseBay Area icele i-Stella + Mochi yaseSan Diego ukuba iyeke ukusebenzisa eli gama, njengoko iirekhodi zibonisa. Bathi eli gama liqhelekile kakhulu ukuba lingabizwa ngophawu lwentengiso.
Ngokweengxelo zenkundla, iThird Culture iphendule ngetyala lokwaphulwa komthetho wentengiso, isithi ukusetyenziswa kwee-mochi muffins yi-San Diego bakery kubangele ukudideka kwabathengi kwaye kwabangela umonakalo "ongenakulungiseka" kudumo lweThird Culture. Ityala lagqitywa kwiinyanga ezimbalwa.
Amagqwetha aseStella + Mochi athi imiqathango yesivumelwano iyimfihlo kwaye akavumanga ukuphawula. Umnini weStella + Mochi wala ukuba kudliwanondlebe naye, ecaphula isivumelwano sokungatyhilwa kwetyala.
“Ndicinga ukuba abantu bayoyika,” utshilo uJenny Hartin, umlawuli wonxibelelwano kwiwebhusayithi yokukhangela iiresiphi ethi Eat Your Books. “Awufuni ukubangela ingxaki.”
Iingcali zomthetho eziqhagamshelwe yiThe Chronicle zibuze ukuba ingaba uphawu lwentengiso lwe-mochi muffin lweThird Culture luya kusinda na xa lujamelene nomngeni wenkundla. Igqwetha lepropathi yengqondo eliseSan Francisco uRobin Gross uthe uphawu lwentengiso ludweliswe kwirejista eyongezelelweyo ye-US Patent kunye ne-Trademark Office endaweni yerejista ephambili, oko kuthetha ukuba alufanelekanga ukukhuselwa ngokukodwa. I-Master Register igcinelwe iimpawu zorhwebo ezithathwa njengezikhethekileyo kwaye ngaloo ndlela zifumana ukhuseleko olungaphezulu lomthetho.
“Ngokoluvo lwam, ibango leThird Culture Bakery aliyi kuphumelela kuba uphawu lwayo lokuthengisa luchaza kuphela kwaye alunakunikwa amalungelo akhethekileyo,” utshilo uGross. “Ukuba iinkampani azivumelekanga ukusebenzisa amagama achazayo ukuchaza iimveliso zazo, ngoko umthetho wophawu lokuthengisa uyagqitha kwaye uyaphula ilungelo lokuthetha ngokukhululekileyo.”
Ukuba iimpawu zorhwebo zibonisa "ukwahluka okufunyenweyo, oko kuthetha ukuba ukusetyenziswa kwazo kuzalisekise inkolelo engqondweni yomthengi yokuba kuphela isebenzisa igama elithi 'mochi muffin'," utshilo uGross, "kuya kuba nzima ukuthengisa. , kuba nezinye iivenkile zokubhaka nazo ziyalisebenzisa eli gama."
I-Third Culture ifake izicelo zeempawu zorhwebo zezinye iimveliso ezininzi kodwa ayizange ikwazi ukuzifumana, kuquka i-"mochi brownie", "butter mochi donut" kunye ne-"moffin". Ezinye iivenkile zokubhaka zinegama lorhwebo elibhalisiweyo okanye iingcamango ezithile, njenge-Cronut edumileyo eNew York City bakery uDominique Ansel, okanye i-Mochissant eRolling Out Cafe, i-hybrid mochi croissant pastry ethengiswa kwiivenkile zokubhaka eSan Francisco. Imfazwe yorhwebo iyaqala phakathi kwenkampani yecocktail yaseCalifornia kunye nenkampani yeelekese yaseDelaware malunga namalungelo "ebhombu yetshokholethi eshushu." I-Third Culture, ekhonza i-turmeric matcha latte eyayisakuba yi-"Golden Yogi," yayithiya igama elitsha emva kokufumana ileta yokuyeka nokuyekisa.
Kwihlabathi apho iindlela zokupheka ezithandwayo zisasazeka kakhulu kwimidiya yoluntu, uShyu ubona iimpawu zorhwebo njengengqiqo yeshishini. Sele bethengisa iimveliso zexesha elizayo ezingekabonakali kwiishelufu zevenkile yokubhaka.
Okwangoku, ababhaki kunye neeblogi zokutya bebesoloko belumkisana ukuba bangakhuthazi naluphi na uhlobo lwedizethi ye-mochi. (Iidonathi ze-mochi zithandwa kakhulu ngoku kangangokuba imidiya yoluntu izaliswe ziivenkile ezininzi ezintsha zokubhaka kunye neeresiphi.) Kwiphepha le-Facebook le-Subtle Asian Baking, izithuba ezicebisa amagama ahlukeneyo okuphepha amanyathelo omthetho—ii-mochimuffs, ii-moffins, ii-mochins—— zibangele izimvo ezininzi.
Amanye amalungu e-Subtle Asian Baking aphazamiseke kakhulu yimpembelelo yenkcubeko ye-bakery, ebonakala ngathi inesithako, umgubo werayisi otyebileyo osetyenziselwa ukwenza i-mochi, oneengcambu ezinzulu kwiinkcubeko ezininzi zase-Asia. Baxoxa ngokuthintela iinkcubeko zesithathu, kwaye abanye bashiye uphononongo olubi oluvela kwi-Yelp kwiphepha le-bakery.
“Ukuba umntu ebenokuthengisa into ethile yenkcubeko okanye enentsingiselo,” njenge-halo halo yedizethi yasePhilippines, “andinakukwazi ukwenza okanye ukupapasha iresiphi, kwaye bendiya kudana kakhulu kuba ibisendlwini yam iminyaka,” utshilo uBianca Fernandez, oqhuba iblogi yokutya ebizwa ngokuba yiBianca eBoston. Kutshanje uye wacima nakuphi na ukukhankanywa kwee-muffins ze-mochi.
Elena Kadvany is a staff writer for the San Francisco Chronicle.Email: elena.kadvany@sfchronicle.com Twitter: @ekadvany
U-Elena Kadvany uza kujoyina iSan Francisco Chronicle ngo-2021 njengentatheli yokutya. Ngaphambili, wayengumbhali wePalo Alto Weekly kunye neempapasho ezingoogxa bayo ezithetha ngeendawo zokutyela kunye nemfundo, kwaye waseka ikholamu kunye nencwadana yeendaba yeendawo zokutyela zePeninsula Foodie.
Ixesha lokuthumela: Julayi-30-2022